Carol Vernallis Summary

Vernallis experiencing music video: Aesthetics and cultural context.

Vernallis studied editing and camerawork closet in the music videos. She observed that edits in music videos come much more frequently than in film. that many stand out as disjuncture and that the editing seems to have a rhythmic basis closely connected to the song.

she observed that the usual rules of "continuing" editing ( editing usually found in classic broadcast fiction) are broken in order to draw attention to what is on screen.

Edits maybe really obvious to draw attention to themselves, such as wipes and special effects and animations.  - Jump cuts are also often used.

A master shot (base track) is frequently used to give the video a structure

the camera may move in time with the music

Star's in their eyes is a perfect Vernallis example because throughout this whole video there is obvious edits, rapid fast edits, wipes, special effects.

obvious edit of the film strip and then the blur of the woman coming in

the bright light in the background

the visual word of 'SPOTLIGHT' in the background

the fire ring,

This music video is FILLED up with obvious edits, from the start to the end, some of the examples above are just a few of the many that the video contained to keep the audience engaged.