Audience Task

The target audience for our music video would be females aged 15-21. The reason for this is that we feel females could relate to our song and video more and connect in a similar way to the female character o=in our music video. Also our music artist is attractive and would attract female attention in that way. The lyrics say 'When you finally find what beautiful, it's so wonderful'. In our music video we are looking to include a few beautiful/wonder things of which one is the girl. We feel that females would like and enjoy this more than males.

An example of someone who would be a core target audience:

• Deborah lives in a flat in London with her siblings and mother.

• She is 17 years old

• she is a female 

• Her ethnicity is African

• She is a student at college

• in her spare time she likes to sing and perform at events/shows. Also going our with friends and shopping.

• She uses public transport, mostly buses.

• the gadgets she uses are Blackberry and iPod

• Brands that would attract her are Nike, Vans, Hunters.

• Her favourite drink is Ginger beer.

• Her choice of a holiday would be Portugal or Ibiza 

• She enjoys the genre R&B/Hip Hop because there is always a good beat, catchy and something she can sing too. 

From the psychographic profile our core audience will fit in to the mainstreamers profile.  They would be people who like and enjoy brands. Have similar interests with their friends. Like to feel safe and think ahead, planing their future. They tend to just go with the flow.

Our wider audience - This would be males and everyone else. Or music video will attract them because it will involve both genders. It also signifies many teenagers going out and having fun with their friends. We also involve skateboarding and a party scene which i feel will attract a more male audience. Our genre is also attractive to a male audience.