Production- Skills development AS - A2

The planning of my music video was very different compared tot he planning in AS. I feel a lot of the planning in A2 was independent and in our groups whereas is AS we did a lot of class work to begin with. Like many teenagers i watch music video's all the time so it helped whereas whilst we were doing thrillers i wasn't a big fan on them and didn't really find the openings to movies interesting.

At the beginning of our planning we learn three theories which were Andrew Goodwins, Laura Mulveys and Caroll Vernallis' theory. All three theories gave us an insight of what music videos contain and even though we watch them all the time we may not see the difference between many music video's. This was a good guideline so we could chose which kind of music video we wanted to create.

Music video's differ, some go with the lyrics whilst others may be completely random. This allowed us to be very creative whilst planning our music video unlike in AS where we had to pick the type of thriller we wanted to do which in my case was a psychological thriller. To make it seem like a psychological thriller we had to make sure our footage would go with the genre. Our target audience was older women aged 30+ so we had to make sure our camera shots, mis en scene, editing and sound went with our genre and would fit in with our target audience.

For my music video however i kept the target audience teenage girls like myself. This allowed me to have more fun with things such as camera shots, mis en scene, editing and of course the song which i like. Because  we kept our core audience teenage girls 16-21 who like to have fun and enjoy time with their friends we as a group knew what our core audience would like to see.

Moreover, with the time we had to create our music video was much shorter than the time we had to create our thriller meant we had to use a lot of our time outside lessons getting everything we needed. Unlike AS where most my work was done during lessons with my group this year we had to meet up during our half term to shoot most of our shots.