Evaluation - Question 2

How effective is the combination of your main product and ancillary text?

I feel that there is a clear link between both my ancillary work and my music video as the theme i went for on my ancillary work had a space theme which we see clearly in the music video. 
Also as well, the images i chose to use of the artist are similar to the style of shots we used in our music video. The identity i have created in Montell hasn't changed within the ancillary products to the music video.

Some of the shots used in our music video involved our artist with a projection with the space theme. This shot is used repeatedly in the chorus therefore, the audience can make a clear link from between the space theme used on the cover with the space footage used in the music video.

Moreover, the inside panel of my digipak has a quote "Is you're looking for the stars keep looking at me hard." This is a line taken from the chorus of the song so the audience will also be able to make the link because the song 'Wonderful' is the first single our artist Montell has released.

The images that i decided to use also followed the star image we were going for in our music video. We didn't want to make our artist get mistaken for a rapper or have stereotypical rapper look. Instead we kept him looking quite simple and almost vulnerable through the music video and also within the images i used on my ancillary work.

Images from music video

Finally, i do think that the target audience (females 16-21) will be attracted to my main and ancillary work. I do think that they are successful because of the variety of shots we used on our artist. Including a variety of shots allows the audience to see the artist from different angles. Having a male artist will firstly attract a large female audience rather than a male audience. I also included different angles of Montell on my ancillary work. Furthermore, the music video shows a really fun and enjoyable side of being young which would attract a young audience. The background i used on my ancillary work also make it eye-catching and stand out if it was seen in a shop on a shelf. This will make it more noticeable for people to recognise it and pick it up.

In the video's above i asked two questions which were, 1)Do you see a link between the music video and the ancillary work? and 2)Would you buy the album if you saw it? I asked both a female and male audience aged 17-18 so i was able to get feedback from my primary (females) and secondary (males) audience.

One of the main links that everyone saw was the background i used for my ancillary work. The space theme was a clear link as we had footages of our artist with a space background on a few of our projected parts of the music video. Another clear link was the artist himself and using an image of him on the ancillary work, this makes it easier for the audience to recognise who the album belongs to and for the magazine advertisement who it is that is being advertised. Moreover, i got feedback about how the ancillary work is linked to my genre and fits in well, this made it more attractive tot he audience.

From all my feedback i got a positive reaction on whether the audience would be attracted with my ancillary work. One of these was the images of artist as people thought they looked really good. Another thing was that the background and chosen colours make it stand out so will catch the 

audiences reation. They also said that it looked good because of the layout chosen making it look very presentable.