EVALUATION: Question 2

 Evaluation 2:How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)
I feel that the finished music video and the digipak have many visual links between them, as when people look at it they will be able to clearly identify who the artist is which is the main purpose of both the advertisement and the digipak.

This is important as when people go to buy the album they need to recognize whom the artist is, in order for them to buy the CD. I have used a close up of the main artist on the front of the CD and also the advertisement, this is so that people can recognize the artist and remember who he is. I have also used aspects that link to the video, which consist of the same image, I made sure that the way in which the artist looked matched the way he is represented in the video not making drastic changes such as making him the stereotypical image of a boy looking ‘hood’.

The audience will be able to recognise the linked products as they are shown to be clear. The image, which has been used on both, the advertisement and the digipak are shown to be the same where one is in color and the other is in black and white. Straight away the visual links are made as the artists has been used on both (close ups). I overall think that the ancillary texts used are successful as they meet the conventions of all ancillary products in the music industry. The ancillary texts, which I have used, are clear and also eye catching and appealing to the audience.

I feel that the target audience will be attracted to them as it follows the similar conventions to other albums they like and that they are appealed to for example Chris brown, Cello green etc.

The artist also wears casual clothing in the video and this has clearly been illustrated on the digipak and advertisement. In the music video the artist is wearing a casual jumper, which has been repeatedly used in the based track the visual link is continued on both the advertisement and digipak.

The artist in the video repeats his facial expressions smiling looking like he is having fun. However on both the digipak and the advertisement I went for a subtler look where the artist has a cheeky grin on his face.

On the inside of the digipak I chose to use the illustration of the angel, which is used in the video. The angel was used as a symbol to represent the lyrics in the song and represent something beautiful/ wonderful according to the lyrics. Putting this image on the cd base as well as using it as the main image on the inside the audience will be able to make the visual link between them both, understanding why it has been used.

The colors in our video were not set. They were mostly based on a variety of colors were bright linking to our audience well. For the album cover I decided to make the colors simple and base it on a black and white theme not making it too complicated but simple and easy for the product to be identified.

The overall visual links, which I made with, the final products were successful as when researching the audience were clearly able to identify who the album belonged to. This was in particular result to the close ups which I had used on the album cover, which were key links to the video that clearly illustrate the artists face, this was clear and the main focus on the front cover. The colors used on the front are also used as visual links to show more about the artist and not just the fun guy he is but also serious in a good way, the colors used on the front portrays this well.

Once creating the digipak I went round asking people what they thought of the product and if it linked with the video. Before it was created I printed of a laminated version and went round asking people. Most people whom I had asked thought that the product linked well and matched the conventions of original products with the similar genre.

Doing this i was also able to see how the final product would look like and any additional amendments i needed to make  once receiving the feedback from the audience.