PLANNING: Summary of class discussion

PLANNING: Summary of class discussion

Today during the lesson the class had a discussion around the importance and functions of digipaks and the impact they have on the music industry. As a group we were given 5 mins to discuss the following questions:

1. Why are CD/Digipak covers (art work) still used, given the drop in sales?

• There are many reasons to why covers are used and made even though people in our society don't purchase music. 
• Art work is needed for downloads as people who download certain tracks want the cover of the artist on there iPod so that when the song plays it makes it clear and organises it from the artists album cover.
• Covers/art work are also used for advertisement for the artist allowing them to be recognised. 
• People/ serious fans who are major fans of artists  will also purchase a hard copy to keep as memories

2. How important are ancillary products to the artist and industry?

• Promotion: Ancillary products are important for the artist and industry as it promotes the artists image, a way of connecting with fans makes money.
• Industry: Ancillary products sell the label and bring in new revenue.
• Ancillary products are very important as it lets people know more about the artist promoting clearly what they are about.

I have clearly demonstrated the 3 main ways which makes a success to an ancillary product. This will help me when making my digi pack keeping in mind what i need to do.