QUESTION 2.

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT ( VIDEO) AND YOUR ANCILLARY TEXTS? (DIGIPAK & ADVERTISMENT)

I think that my ancillary work and my video fairly well together. In our music video we had a variety of backgrounds which goes well with our "space" theme because we mostly filmed in the dark and we had bright effective colours in the dark too.

this is my digipak cover , this compliments the filming we have done in the dark and the colours of the water in Granary

The audience will have a clear understanding of the connection between my digipak and my video because of my star and the way theme is set out and the colours and ect.

i think the audience maybe attracted to my digipak because it is colourful and eyecatching .

My ancillary work is fairly okay, however i do honestly think i could haver done way better.

my full outside digipak

avdertisement

inside of my digipak

QUESTION ONE

Evaluation Question 4

Evaluation - What have you learned from your audience feedback?

On the way to the cinema i was very nervous about watching my music video on the big screen. I traveled with Ipek and was talking to other group members whilst on my journey and it seemed a lot of people were feeling the same way.

One of the main reasons for feeling nervous is the fact that another group was doing the same song as us which meant both music video's will always be compared with each other. However, i was really excited to see the music video especially on a big cinema screen and to just get everyone's overall view and what they thought.

After everyone had finished their music video's we had the opportunity to watch them in cinema. This was a great way to see how the audience would react after seeing the music video. Below is a video which shows some of the feedback we got after viewing it in the cinema. 

We were given back a lot of positive feedback which made me feel proud of the music video. We also got back some helpful constructive criticism which was interesting coming from different people.

Some of the things that people liked about the music video was the projected footage we used. The also like the use of location such as the nigh shots we did in Kings Cross especially because of the colorful water fountains. Many people asked where this location was as they now wish to go visit it. Another great positive feedback we got was the editing of the music video as people mentions it went well with the beat of the song. I think this is one of the hings that i am most proud of as i spent time putting in quick cuts when the beat got faster or adding a transition such as a fade when the beast got slower and went into the chorus.

From both a female and male audience said that they thought our artists did a very good job and suited the role well. They said he looked good and was very enthusiastic which i can agree with as i filmed some of he shots. 

Some of the constructive criticism that we got back was to include a more variety of shots. I think that a good way o improve the video is to include more camera movements as the camera was still for most of the shots. 

From the feedback i have learnt that i should be happy the final video as people said that the editing was really good and went well with the beat of the song. It's also important to to include a wide range of different shots of our artist which i think we could have got more of like and extreme close up. Plus to keep the music video interesting movement of the camera goes well so it is best not to use a tri-pod when filming. The locations used make a great difference within a music video and i think that the ones we chose went well with our story.

Evaluation - Question 3

Evaluation - How did you use media technologies in the construction and research, planning and evaluation stages?



Using Photoshop


Using Final Cut Pro

EVALUATION- Question 4

EVALUATION: Question 4: What have you learned from your audience feedback.

When traveling to our locations we were nervous in how our video would of came out and also the fact that another group was doing our song. We were all over ally excited in watching each others footage in the cinema and the thoughts they had once we finished watching everyones.
Once we had finished the video it was then time to go watch it in the cinema, where we shared our talents with the rest of all the media sets. Once our video came on show the audience were very surprised and liked the way in which we edited most scenes. Although many people liked it, we were given constructive criticism on what they thought we could have improved on.

Due to not feeling very positive about the video once people gave their opinions it made me look at our video in a different perspective where I was able to see the positive aspects as well as the aspects which I could have improved on. The feedback we were given was mostly positive, a lot of people who we asked liked the types of edits and cuts we did in the video as they liked the way in which it went with the beat of the song making them excited in what was going to happen next. However most thought that we could have used more shot types in the video and made the artist clearer.

When looking back the advice given was useful as I was able to see the video again but this time looking at the errors and also parts which I could have added more scenes and edits to.

The comments were very positive a lot of the audience when recording them after the cinema thought that it was a great video and that they would recommend it for other people of the similar age to watch it. As there was another group who did the same song as my group it was challenging to see the different types of shots and similar ideas they used. When recording the feedback most people thought that the role of our artist suited the song well as he was shown to be energetic.

Overall i am proud in the way the music video came out as all the hard work which was put in paid of, getting feedback also made me see the video in a more positive way especially cause our target audience got the message and also liked it.

Before we done our video i posted the song of our artist and posted it on facebook, this enabled me to get feedback from my target audience to see what they thought of it and what they expected to see. When getting the responses from different people we see that males tend not to enjoy the song as much. Most ideas that were put forward were useful and linked into our idea well. Boys tend to dislike the song which defeats the whole purpose of it being aimed at them.

Most ideas were similar to our thoughts as people thought that close ups, fast edits and including party scenes and object/ images which represent the word beautiful and wonderful. 

Looking back at the ideas and responses i got i saw that most of what people liked was incorporated in our video such as flowers and the main idea of our artist having fun enjoying life.

I had then went back to the people who gave their ideas and showed them the video. Overall they were impressed and would recommend it to people 

Planning- Evaluation Question 3&4 draft

Evaluation - Question 2

How effective is the combination of your main product and ancillary text?

I feel that there is a clear link between both my ancillary work and my music video as the theme i went for on my ancillary work had a space theme which we see clearly in the music video. 
Also as well, the images i chose to use of the artist are similar to the style of shots we used in our music video. The identity i have created in Montell hasn't changed within the ancillary products to the music video.

Some of the shots used in our music video involved our artist with a projection with the space theme. This shot is used repeatedly in the chorus therefore, the audience can make a clear link from between the space theme used on the cover with the space footage used in the music video.

Moreover, the inside panel of my digipak has a quote "Is you're looking for the stars keep looking at me hard." This is a line taken from the chorus of the song so the audience will also be able to make the link because the song 'Wonderful' is the first single our artist Montell has released.

The images that i decided to use also followed the star image we were going for in our music video. We didn't want to make our artist get mistaken for a rapper or have stereotypical rapper look. Instead we kept him looking quite simple and almost vulnerable through the music video and also within the images i used on my ancillary work.

Images from music video

Finally, i do think that the target audience (females 16-21) will be attracted to my main and ancillary work. I do think that they are successful because of the variety of shots we used on our artist. Including a variety of shots allows the audience to see the artist from different angles. Having a male artist will firstly attract a large female audience rather than a male audience. I also included different angles of Montell on my ancillary work. Furthermore, the music video shows a really fun and enjoyable side of being young which would attract a young audience. The background i used on my ancillary work also make it eye-catching and stand out if it was seen in a shop on a shelf. This will make it more noticeable for people to recognise it and pick it up.

In the video's above i asked two questions which were, 1)Do you see a link between the music video and the ancillary work? and 2)Would you buy the album if you saw it? I asked both a female and male audience aged 17-18 so i was able to get feedback from my primary (females) and secondary (males) audience.

One of the main links that everyone saw was the background i used for my ancillary work. The space theme was a clear link as we had footages of our artist with a space background on a few of our projected parts of the music video. Another clear link was the artist himself and using an image of him on the ancillary work, this makes it easier for the audience to recognise who the album belongs to and for the magazine advertisement who it is that is being advertised. Moreover, i got feedback about how the ancillary work is linked to my genre and fits in well, this made it more attractive tot he audience.

From all my feedback i got a positive reaction on whether the audience would be attracted with my ancillary work. One of these was the images of artist as people thought they looked really good. Another thing was that the background and chosen colours make it stand out so will catch the 

audiences reation. They also said that it looked good because of the layout chosen making it look very presentable.