PLANNING - Animatic

Animatic

Above is shown to be the animatic which we created as a group. During the lesson we were given toys to make our animatic seem more real and used this to create a storyboard. The storyboard draft was what we used to create our animatic as it set out a clear outline of the shots we needed to include. Once we finished taking the shots for our animatic we uploaded it onto final cut adding the sound and then converting the file and putting it on blogger.

Overall as a group we found this task interesting as we were able to experiment with the toys creating our main artist. It was also a nice way to see our ideas come together as a whole and see what it looked like and what we could improve on.

Planning - Feedback on storyboard

After finishing the storyboard i went to show a few of my friends including Montell to get their thoughts on it. I told him the kind of shots that we will be looking to do and what we are hoping to achieve after filming. 

Positives from feedback

One of the things people said they liked was how we have different camera shots and how we go from close up's to mid shots. 

They also said that it looked exciting and the different locations should go along with the beat of the music.

Criticisms from feedback

One of the criticisms i received was to not make the music video look to random. To make sure this doesn't happen we should stick with one location during the first verse of the song and another locations during the second verse.

PLANNING/ RESEARCH- Photos

Photos

On the weekend we went out to shops where mostly our male artist shops such as Top shop, New look, JD and many more. Below we have illustrated some images which we have taken to show the kind of clothes our artist will wear. 

PLANNING -Audience Research

Audience Research 

During the lesson we gathered research linked to our audience, doing this allowed us to see their opinions on the song and what they will like to see in the remake of it. We got research from both genders to see the different views they have. All the information which we collected was very useful as we were able to generate ideas from the views which where put forward. Most ideas that were said by the viewers were similar to what we wanted to include in our music video which was good as this is what we wanted the viewers to feel.

We recorded some responses as indicated below:

PLANNING- Draft Story Board

PLANNING- Draft Story Board 

During lesson and in our spare time we did a story board to clearly examine what we kinds of footage we will be filming. A storyboard is seen to be essential when doing any filming as it gets you prepared and organised, it also enables you to refer back to it whenever you need it and remember your ideas. A storyboard is one way which helps us put all our ideas down so we won't forget preparing us for when we will film the footage.

Below we have taken some footage of our story board using images and text to clearly represent what is going on.

We have briefly illustrated our story board on a movie as shown below 

We have picked out certain shots which are interesting to film as they are new and we haven't used the green screen as illustrated below.

PLANNING- Audience Task

Audience Task 

The age range for our target audience  is the age range from 15/21 -22/23 young female adults tend to be attracted to our artist. We as a group have decided to chose the age range of 15 as we feel that the younger generation is more likely to listen and enjoy this type of music more. People at the age range of 22 still come across as being very mature and may also still find it interesting to listen to. People over this age range may not be interested in the story and could find it boring to listen to. Our wider audience would be aged 25+ mostly boys tend to to like the artist or song. We have chosen to aim our music video at girls as we feel that they are the main focus. When researching we found out that boys were not interested in the song as they didnt feel that it appealed to them as they used the term of it being 'girly' or 'gay' in most terms. However whilst gathering research and interviews of people in our age category we found out that our song could be aimed at a niece audience where the small minority of boys liked the song and thought the remake of the video would look well. Most boys would also be able to interact with the song well as it is about relationships and how beautiful certain objects relate to him. Boys could also be attracted to the music video though the brands that the artist wears such as trainers, vans, tracksuits, snapbacks etc, these are all clothing which the male audience find interesting and get inspiration from.
Looking at the original music video we see angel would mostly suit a female audience the reason being is that the song is based on wonderful things which presumably is girls. When gathering our research we found out most boys tend to find the song annoying where as girls on the other hand feel it is a good song and appeals to them more.

We also feel the lyrics of the song suit a female audience well as it continuously mentions something beautiful which relates to a woman and attracts womans attentions in many ways. Words such as 'beautiful' and 'Wonderful' are the types of words woman would also come across and not men as they would find it extremely odd

During the class lesson we were given a task to select our audience, the sheet we were given included the essential parts needed when we were explaining what they were interested below are some facts illustrated.
Our core audience task shown below;

• 16-21 Females (Janet)
• Working class students who go to college
• Multicultural
• Tend to shop at at Tesco, Sainsburys
• In there spare time we see they like to go out with their friends, shopping and watch movies (socialise) 
• State what newspapers they read: None 
• State what magazines they read: Heat, ok etc
• What transport do they use: Public transport 
• Describe what gadgets they use: the gadgets that Janet tend to use now are BB, Ipod, Iphone etc
• Identify a brand that you think they would be attracted to and are more likely to shop at: Vans, Hollister, Nike, H&M, Newlook, Primmark
• Identify their favourite drink: Fizzy drinks including coke , fanta etc
• Describe where they like to go on holiday; France, spain
• State why they like this genre/ band; it is upbeat, catchy and suits personality

We also were told to identify the psychographic profile of our audience taking on board the 4 main types which included:

Aspires: These are the type of audience who have a need for status and status symbols. have a love for cash and credit cards and who have no interest in jobs, who have the latest gadgets and who want to send out signals about their money and status.

Mainsteamers: Have a need for security, Plan for the future has a pension like brands who dont want to stand out from the crowd. They tend to want to go with the crows (makes up 40% of the population)

Reformers: Quality of life is more important than quality of possessions, such as the benefits of buying own brand products in supermarkets.

Succeeders: These are people who have already achieved status and no longer have the desire for status symbols; must be in control of their lives, they have lots of money but dont feel to show it off as much.

We feel our audience would be mainstreamers from the psychographic profile we chose this because it suits us as people where we feel our audience would also enjoy and fit in well. This decision was made by looking at the interests that our audience have and then generating the profile of mainstreamers.

PLANNING Mood board

Mood board

In lesson we had created a mood board to illustrate the brand image of our artists. We had gathered images which interest our audience which include magazines, make up, social networking etc. 

We had created our mood board on camtasia this was a new software which as a group we did not use before but when using it was very straight forward.