Group 29

Friday, 7 December 2012

RESEARCH- Digipak and Advertisements

below i have done an presentation on the ancillary production

PLANNING- Examples of Digipaks

Digipak's come in all different shapes and designs. You can get 4 or 6 sided digipaks, but they both tend to have the same information informing the audience about the pack. They also mostly tend to consist of more than just a CD but also a booklet about the artist making them feel like they are getting there moneys work. These leaflets contain facts about the artist such as what they like doing and pictures of them back stage making the people who buy the CD feel special as they see things that not everyone else sees .

As shown above there are a variety of digipacks from all types of music genres. Overall this helped me see the types of colours designs and also information which they tend to put on them. The colours are often based on 3 no more making it contrast and link into the video itself.

PLANNING: Summary of class discussion

Today during the lesson the class had a discussion around the importance and functions of digipaks and the impact they have on the music industry. As a group we were given 5 mins to discuss the following questions:

1. Why are CD/Digipak covers (art work) still used, given the drop in sales?

There are many reasons to why covers are used and made even though people in our society don't purchase music.
Art work is needed for downloads as people who download certain tracks want the cover of the artist on there iPod so that when the song plays it makes it clear and organises it from the artists album cover.
Covers/art work are also used for advertisement for the artist allowing them to be recognised.
People/ serious fans who are major fans of artists will also purchase a hard copy to keep as memories

2. How important are ancillary products to the artist and industry?

Promotion: Ancillary products are important for the artist and industry as it promotes the artists image, a way of connecting with fans makes money.
Industry: Ancillary products sell the label and bring in new revenue.
Ancillary products are very important as it lets people know more about the artist promoting clearly what they are about.

I have clearly demonstrated the 3 main ways which makes a success to an ancillary product. This will help me when making my digi pack keeping in mind what i need to do.

PRODUCTION- Progress review blog

Here i have done a review on how successful i think my blog has gone and how i feel the planning and construction of my music video has come along. i have overall clearly stated how happy i am with my blogs and targets i have set myself.

Sunday, 2 December 2012

Production - How i feel the music video came out

My final thoughts on the music video
I am pleased with how the music video came out. I really enjoyed the whole research, planning and production of it. I learnt many new skills within the production process of the music video including different shots that should be included and different skills within editing.
I feel our ideas grew a lot over the last few weeks and even though we had a few last minute ideas we were able to use them in our music video.
A lot of time was spent getting the editing to look right when the beat drops in the song however, i think they finish came out good. I like how we were able to edit along with the beat and i feel our core audience will be able to connect with the music video and song together.

Production - What changed from planning to final viedo

Quite a few things had changed from planning to production like the story between the artist Montell liking a girl. We decided not to use the clips we filmed as we felt it would be too much and didn't feel like it went well with the music video in the end.

The ending was another thing that changed as we originally planned to end with a sunset. Instead we ended with one of the projected footage's of the sunset with other clips on top so you could see them. The camera also moves down to the flow which suggests it is the ending of the video. We used this as it looked quite good and just made it seem like the end of the video.

We also planned on using text of the artists name and the song title however we didn't include them. This was because we didn't feel it fit in with any of the beginning scenes and to have it near the middle wouldn't look right. Also as well in music video's you don't normally see the title of the song or the artists name appear but i think it is something artists will begin to do more.

For the beginning of the music video we wanted to have the artist in a shadow but we weren't able to do this. We did play around with a few of the affects but we didn't wanna use something that wouldn't come up again in the music video so we decided to just begin with a fade in of a close up shot of the artist. This will allow him to be recognised straight away.